Top 5 Ultracasual Games in Kenya: Q4 2021 Performance

During the fourth quarter of 2021, the ultracasual gaming market in Kenya saw notable trends across the top 5 games. Data from Sensor Tower reveals insightful metrics on weekly downloads, revenue, and active users.

Pop it Fidget Toys 3D Games experienced a peak in weekly downloads at the beginning of October with approximately 4.5K downloads, followed by a gradual decline, ending the quarter with around 1.9K downloads. Meanwhile, weekly active users saw a significant rise in October, reaching a high of 9.8K, before gradually decreasing to about 5.9K by the end of December.

Antistress - relaxation toys also demonstrated dynamic trends. Weekly downloads surged in early December, peaking at nearly 4K, and concluded the quarter with around 1.5K downloads. Active users saw a steady increase, peaking at approximately 17.8K mid-December, before dropping to 12.9K by the end of the month. Weekly revenue saw minor fluctuations, with a small peak of $14 in mid-October.

DIY Makeup showed consistent improvement in weekly downloads, starting from 1.3K in late September and reaching up to 2.5K by mid-December. Active users mirrored this trend, starting at 5K and rising to 8.6K by the end of December.

Fidget Toy Maker maintained steady weekly downloads, peaking at 1.4K in late November, and concluding the quarter with around 745 downloads. Active users saw a significant rise in late November, peaking at 2.9K, before slightly declining to 2.2K by the end of December.

Acrylic Nails! exhibited notable growth in weekly downloads towards the end of the quarter, with a peak of 3.2K in mid-December and ending with 2.4K downloads. Active users followed a similar trend, peaking at 5.9K in mid-December and closing the quarter with 5.5K active users.

These trends highlight the dynamic nature of the ultracasual gaming market in Kenya. For more in-depth insights and data, visit Sensor Tower.